Here’s the good news for you, YouTube is experimenting with the hiding of dislike counts on the videos, whereas only the like counts will be displayed.
Although the dislike button will be there altogether, viewers still can dislike the video according to their interests and intellect but it will not be shown on YouTube and only be visible to the Youtuber.
What’s the benefit of this, why YouTube is testing the hideout of dislike count to viewers?
According to YouTube, it will keep the motivations of creators high and will be beneficial for their mental and psychological well-being, many times the dislike button is used for targeted dislike campaigns on the creators.
Such malice intended activities can lead to artificially soared dislike count that may inverse the like to dislike ratio, counting more dislikes than the likes.
These intended attacks on creators, impact their psychological peace and balance. Huge demotivation comes for the person which can impact their levels of creativity and confidence in their personality. Spiraling to the extreme of leaving the YouTube platform permanently.
By this experiment, YouTube tries to study if there is a reduction in such intended dislike campaigns.
What’s the effect of this testing on viewers and creators?
Viewers still have the right to exercise their choice of liking/disliking the video and YouTube channels still can see the dislike counts on their content when they reach their respective dashboards.
Confused!!! If a Youtuber can see the number of dislikes on their videos what’s the use of this practice of removing the dislike count to viewers?
Still, there is a point, the feedback of the viewer is very important for the creator, it acts as a stepping stone to increase the quality and relevance of the content.
YouTube claims it will increase the experience of creators by having the ethical feedback of their content. And this dislike button will serve the practical purpose of its very introduction on the platform.
What more can be perceived from this testing that – since the viewers cannot see the dislike count on the videos, they could not get motivated to dislike the video just only by dislike numbers.
To like or dislike the video the viewer has to use its own wits and intelligence, not getting swathe into the targeted dislike campaigns against the creators.
Moreover, if these malicious attacks are closely monitored they can be categorized into cyberbullying, which is a real challenge in this contemporary world, against which many governments and various organizations are working hard to lessen its menace on the people’s mental health; especially youngsters.
Moving further, the other intended purpose of the dislike button is to tune up the video recommendation algorithm according to the viewer’s interest.
It works in the manner if anybody dislikes the video the YouTube algorithm refrain to recommend the videos on similar content to that particular viewer.
In this way viewers can gets the help in design there YouTube home page according to their interests, just by clicking the like or dislike button.
That’s why they dislike the button is under the skin and as per the best knowledge of mine, it will work as usual as it’s working presently.
The company is closely monitoring the results and feedback of their hypothesis to determine whether to roll out on large scale or not.
As of now, YouTube is not the only giant to experiment with the hiding of engagement heads.
In 2019, Instagram did the same practice but they hide the like counts, with the motivation behind the act is to improve the mental wellbeing of the users [as they said].
Similarly, Facebook followed the trend and hide the like counts for few months on its website.
Unfortunately, the experiments could not last long, and like counts resurfaced on both the platforms within a short period of time.
With these aspects involved in this testing let’s see how this YouTube experiment will stand the test of times, what effect [if any] it would have on creators’ mental wellbeing.