Last year Google came up with the “Scroll To Text Fragment” specially designed for the google chrome extension.
This extension is very useful for the user to find the specific text in the page. It is going to save time and exact information to the user will be given finding the right match for the search query.
Many website owners and professionals were confused when they saw the different links of their websites created without their consent.
Scroll to text fragment creates a separate link of the page, taking the user to specific keywords on the page and highlighting the same to the user.
There is a lot of hype but Google continues to use it and users actually love it because the right information is available in a very short time.