It is possible now, Snapchat iOS users can add music content to their snaps. Snapchat has come up with a feature that will enable users to add soundtracks to their snaps.
Being the most downloaded social app, Snapchat has come up with this feature very late in the market. As there are already many social sites providing the same feature.
Instagram and Tik Tok already have this feature and they are managed to gain good customer attention due to this feature. There are many reels or shorts which got famous by taking the advantage of the popularity of the song. Since the audience wants to hear trending songs again and again with different videos.
The algorithms of social media also work in the same way. It will show you the same music video to which you are giving more attention.