Long-tail keywords have an essential role in Search Engine Optimisation (SEO). As the name suggests, long-tail keywords include keywords or key phrases that are generally more specific and longer than normal keywords. Due to their specificity, long-tail keywords return a significantly high conversion rate, however, they generate less search traffic.
Long-term keywords are beneficial for websites of several companies, as they present a clear vision for the business. With the ensuing guide, you can educate yourself on long-tail keywords and their importance for your company’s website.
What are Long-Tail Keywords
Long-tail keywords are phrases that are precise and uncommon in contrast to other keywords. These keywords focus on a specific niche that your brand represents. For instance, if your website sells makeup brushes, the standard keywords could be “angle brush”, “fan brush” etc. On the other hand, the long-tail keywords would be more specific, as they are searched by users who are ready to make an investment. In this scenario, the long-tail keyword could be, “Buy angle brush in Singapore”.
Importance of Long-Tail Keywords
Long-tail keywords are easier to rank
In contrast to normal keywords, long-tail keywords are much easier to rank. This is because these terms are less competitive than normal head keywords. As a result, by integrating long-tail keywords in your Search Engine Optimisation Strategy (SEO) and the digital marketing strategy, your website can rank higher when the target audience searches for those terminologies.
Long-tail keywords have high conversion rates
Long-tail keywords are quite specific. Therefore, the users that type these phrases in the search engine, hold the intention of purchasing the products and services your website offers. As a result, long-term keywords yield high rates of conversions on the web page.
How to find long-tail keywords
Finding long-tail keywords is relatively simple. If you are looking to discover long-tail keyword in your niche, you can benefit from the ensuing tips.
When a search query is made in Google’s search engine, Google provides you with a list of similar searches. You can scroll down to the bottom of the search engine results page to discover the recommended similar searches offered by Google. Using these recommendations, you can derive long-tail keywords for your website. Essentially, if you are looking to collect a list of long-tail keywords, typing the discerned keyword in the search engine, and repeating the entire process can be advantageous. This way, you can create a long list of relevant keywords.
Keyword Research Tool
There are numerous tools dedicated to carrying out keyword research. For instance, you can use a tool called “Answer the Public” to find long-tail keywords to find question-oriented keywords. Typically, question-based keywords are generally longer, therefore, they can be used as long-tail keywords.
Forums and conversation boards are one of the most simple ways to find long-tail keywords. On the forums, you can study the type of questions that the target audience is asking. Based on this information, you can get the inspiration for creating relevant long-tail keywords to cater to the target audience’s needs.
If you wish to integrate long-tail keywords in your website’s content, you can benefit from SEO services in Singapore.